FIT FIRST.
Having been in retail, specifically in the mens realm for 8+
years, one of the top things men are more conscience and concerned about: it’s
not the price tag, or the label/designer or even the color of the garment,
don’t get me wrong-collectively every gentlemen considers these points when
furthering his wardrobe, but his most
important and utmost factor…THE FIT.
Whether something is $3,000 or $300, fit doesn’t correlate
with an increased suggested retail price.
I was helping one of my best clients and he was debating whether he should stick with his Armani Collezioni tuxedo, standard notch lapel, no vent with pleated pants that he had purchased two years prior for a little over $2,500 out the door. He was a 38 short, slim guy, and wanted something more “modern”. We tried on several options but the one that fit him best was a Hugo Boss trim fit, three-piece tuxedo on sale for 599. SOLD.
Armani Collezioni vs. Hugo Boss; most people probably
wouldn’t have even showed him a Hugo if there was no price resistance, but it
came down to what fit him best.
Hugo won.
Hugo won.
In jeans, trousers, dress shirts, suits, sport coats, outerwear or TOMS-fit is key.
For the next several posts I’m going to spend time covering what points to consider and look for when you’re shopping for those investment pieces (suits, blazers, trousers etc.)
To make things easier, let’s establish three reoccurring
fits manufactured by most brands:
-
SLIM (slender/trimmer)
-
CONTEMPORARY (regular)
-
CLASSIC (traditional/more giving)
Now that we have our bases, we can start running around them…
fashion . food . faith
- Wulf